Making a million bucks

Rah just showed me this funny website called the million dollar homepage. Basically, this British guy is selling 1 pixel of advertising space for $1 and he has sold over $900,000 worth of pixels so it can't be that bad of an idea. I honestly hope this isn't a joke or I will feel like a grade-A sucker.

http://www.milliondollarhomepage.com/