Pedram's stream of consciousness

Saturday, May 05, 2007

Ads or action

With all the awareness and concern for the environment more and more companies are spending their ad dollars to convince the world that they are "green". Sun, Intel, BP, GM, IBM, you name the company and they have an ad claiming that their company and technology/product is helping make the world a greener place. How much of this is the result of companies really making an effort to clean up and how much of it has to do with jumping on the "eco-friendly" band wagon? I could buy a hummer and then tell you that it is 93% more efficient than a tractor. I could pour bleach into the bay and tell you it is safer than plutonium. The list of examples is endless but the trillion dollar question is this, will all of this advertising make people complacent and in the next year or two will people forget about the limited time we have to reverse the damage we have done?

2 Comments:

  • Hi! Sorry for trying to contact you through the comments section of your blog but I have an article that might interest you. Please, contact me in e.erika.brown (at) gmail.com

    By Blogger Erika, at 8:53 AM  

  • I totally agree with you. Instead of really making an effort to reverse the damage, or even to stop it, most of these companies throw millions of dollars in publicity campaigns that ultimately, besides increasing complacency also do more damage and increase pollution and waste - e.g. paper flyers and other materials.

    By Blogger Malua, at 3:42 PM  

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